Putting in the Reps: What Steph Curry Teaches us About Leadership

As some of you may know, I'm a big Bay Area sports fan - the Giants, the 49ers, and the Warriors. These teams have been blessed with success over the past 15 years (well… the darn 49ers almost pulled it off but came up short in three Super Bowls!).

A few weeks ago, Warriors superstar Stephen Curry became the first player in NBA history to hit 4,000 career three-pointers. That’s not a typo - Four. Thousand. That’s nearly 900 more than the second place of all time - and he’s still going.

It’s easy to admire the record, the highlight reels, and the shots from half court.

But what we don’t typically see is what actually built that success: repetition.

Curry’s greatness isn’t just about talent - it’s also about consistency. Dedicated fans know about his pregame warmups, where he takes 100+ shots before every game and often attempts (and sometimes makes) a full court shot. Whether it’s Game 7 of the NBA Finals or an early-season matchup, he shows up the same way every time.

It’s a good reminder for leaders. We often chase breakthroughs, innovation, or major wins - but real leadership is built in the reps. It’s built in the one-on-ones. In the status updates. In the tough conversations. In how we show up when no one’s watching.

Everyone wants the results. Not everyone wants the routine.

But without the daily work - without putting in the reps - there is no record. There is no innovation. There is no highlight reel.

The same is true in our organizations. If we’re only focused on the big moves, we miss the compound effect of consistency. Great leaders don’t just “deliver big” when the pressure’s on - they practice clarity, communication, and accountability every day.

So ask yourself: What are the leadership reps you need to show up for this week?